DORSA CAMPAIGN: COURAGE
Episode I – The Courage Within
The “Courage” campaign revives the philosophical essence of Dorsa through a contemporary and cultural lens — a story of living by one’s own choice and redefining courage within the modern Iranian identity.
In this chapter, Dorsa embarks on an inward exploration — a search for the source of inner strength that, in recent years, has been buried beneath layers of routine, collective anxiety, and cultural uncertainty.
“You Have It” is an invitation to return to the self — a reminder that what we seek is not found outside, but within.
It marks the beginning of a journey to rediscover Dorsa’s fundamental values through the eyes of the modern Iranian — an individual standing between tradition and modernity, limitation and freedom, seeking meaning and authenticity in their own way of living.
Through this episodic campaign, Dorsa reinterprets its brand philosophy — a continuous journey inward, where each episode reveals a new facet of the contemporary Iranian identity.
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You Have It — The Power of Choice Lies Within You.
Dorsa reminds us that the right path cannot be found beyond ourselves,
For everything we seek already exists inside us.
Before every leap toward the future, there is a moment —
When the world within quietly asks:
Are you ready?
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Luxury Leather & Fashion House — You Have It.
